Plus Nowt – Good Honest Racism from Yorkshire
Have you seen the advert for PlusNet? Cheery, Jason Manford type fatty walks up steep street and asks what Yorkshire is famous for? No, not football hooligans, serial killers and bigoted sportsmen. Heaven 17!! Yes, there’s Glen and the gang ready to do a spot of 80s style electro croonin’ but fatty’s having none of it. ‘We’ve talked about this!’ he rebukes the synth-pop prostitutes.
Cut to call centre where friendly, vaguely asian looking Yorkshire lad tells a customer that Heaven 17 don’t work there in his Plus Net earpiece hell hole. Then back to fatty head noddin’ as Heaven 17 strike up with Temptation as old lady walks into screen. The strapline? ‘Plus Net’ good honest broadband from Yorkshire!’
The message isn’t very subtle no matter how the producers of this ad try to camouflage it with oh-so-ironic pop references. Get your broadband from us and you won’t have to talk to a load of Pakis every time you have to call us. Or maybe you will, as the call centre scene suggests, but atleast he’ll be a Yorkshire Paki who you can understand. In today’s globalised economy where outsourcing of helplines has produced an army of irate Little Englanders who demand to be palmed off, hoodwinked and patronised by Anglo Saxon minimum wage slaves, Plus Net’s parochialism is understandable if nauseating.
Heaven 17 once sang ‘brothers, sisters, we don’t need this fascist groove thang.’ Their Yorkshire was a place of working class solidarity, socialism and dissent. Now everything’s a joke, everything’s ironic, everything’s a knowingly post-modern corporate catchphrase. Plus Nowt; good honest racism from Yorkshire.