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Plus Nowt – Good Honest Racism from Yorkshire

January 3, 2011

Plusnet - Good honest broadband from Yorkshire

Have you seen the advert for PlusNet? Cheery, Jason Manford type fatty walks up steep street and asks what Yorkshire is famous for? No, not football hooligans, serial killers and bigoted sportsmen. Heaven 17!! Yes, there’s Glen and the gang ready to do a spot of 80s style electro croonin’ but fatty’s having none of it. ‘We’ve talked about this!’ he rebukes the synth-pop prostitutes.

Cut to call centre where friendly, vaguely asian looking Yorkshire lad tells a customer that Heaven 17 don’t work there in his Plus Net earpiece hell hole. Then back to fatty head noddin’ as Heaven 17 strike up with Temptation as old lady walks into screen. The strapline? ‘Plus Net’ good honest broadband from Yorkshire!’

The message isn’t very subtle no matter how the producers of this ad try to camouflage it with oh-so-ironic pop references. Get your broadband from us and you won’t have to talk to a load of Pakis every time you have to call us. Or maybe you will, as the call centre scene suggests, but atleast he’ll be a Yorkshire Paki who you can understand. In today’s globalised economy where outsourcing of helplines has produced an army of irate Little Englanders who demand to be palmed off, hoodwinked and patronised by Anglo Saxon minimum wage slaves, Plus Net’s parochialism is understandable if nauseating.

Heaven 17 once sang ‘brothers, sisters, we don’t need this fascist groove thang.’ Their Yorkshire was a place of working class solidarity, socialism and dissent. Now everything’s a joke, everything’s ironic, everything’s a knowingly post-modern corporate catchphrase. Plus Nowt; good honest racism from Yorkshire.

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10 Comments
  1. Lembit Opik permalink

    what the Boycott is ‘good honest broadband’ anyway? Does it still allow you to download music and films illegally? How about indecent images? Can we expect a hilarious follow up advert involving a rival Lancashire broadband operator who are exposed for being deceitful? Lisa Stansfield could igloo herself in a cobbled street while Peter Kay, walking a wippet, feigns horror

  2. Mitesh permalink

    Spot on, I was looking for something on this ad along these lines and found this article, so obv what the advertisers are doing.

    • notice how their latest ad states ‘uk based call centres’ – so assumingly these call centres aren’t in good old honest yorkshire.

      • Halleigh permalink

        Actually yes, Plus net Call centres are based in Yorkshire, in Sheffield to be exact. I should know, I work there. You guys are taking the advert way too seriously! Its good honest broadband because we dont lie to our customers, unlike many other providers. We offer them a suitable package, not the biggest and most expensive that will make most money. We dont force people to sign up, and all of our policies and literature are available to the public.

      • You sound like one of those corporate drones who recite their firm’s mission statement in their sleep – i hope they pay you well for such loyalty but their advertsiing isn’t very subtle is it? maybe they could have that lad playing peter sutcliffe in the next one.

      • You sound like one of those corporate drones who recite their firm’s mission statement in their sleep – i hope they pay you well for such loyalty but their advertsiing isn’t very subtle is it? maybe they could have that lad playing peter sutcliffe in the next one.

  3. susan smith permalink

    That is not jason manford, it is Craig Murray. Get your facts straight

    • i know it’s not jason manford that’s why i said he was a jason manford type no doubt selected for his chubby down to earth northern qualities so beloved of ad campaign strategists – y’know johnny vegas and all those other corporate whores

  4. darren permalink

    How’s it racist? The fact that I don’t have to speak to a man I can’t understand about things he doesn’t have a clue about is a major selling point.

    Then there’s the fact it help Britain plc by keeping jobs here.

    You can call it racism if it keeps you happy.

    • I can’t understand Glaswegians. Most of the Indian call centre staff I have dealt with have been very professional, helpful and pleasant which is more than I can say for the ones in good old Blighty. Notice how they’ve the ads now to say UK call centres so I bet they’re not actually based in Good Honest Yorkshire.

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